CCR Q2 audiences (engagement), distribution

How does your product engage with audiences and how would it be distributed as a real media text?

What i will cover in this post:

• Our primary and secondary audience
• What we did to appeal to each audience
• types of distribution
• how we would distribute our film

Audience engagement:

- Illustrated version below -

- I took my inspiration from videos on TikTok where people will go up. to a person on the street and - interview them:

- I also got some inspiration from the youtube series 'Billy on the Street': -

Web 2.0

Web 2.0 describes how the line between audiences and creator have been blurred due to things such as the creation of social media where audiences can engage and create for each other. Tim O'Reilly first coined the term in 2004, Dan Gillmor described it as the 'former audience' vs 'big media dinosaurs' and David Gauntlett said it was 'the end of audience studies'.

How we would market to our audience

The cornetto trilogy, which was the tree movies directed by Edgar Wright starring Simon Pegg and Nick Frost used an excellent marketing strategy which was that on either movie website they made three video games based on each movie so that people could play the games online, sadly the games have been taken down some time in the last couple of years and so i was unable to find it.

Another example of this is when Dwayne 'The Rock' Johnson collaborated with ZOA Energy (drink) to promote the new movie Black Adam which he also stars in.

Another example of this is when shows and movies make a collection with a clothing store, such as when Stranger Things collaborated with H&M and sold similar clothes to what the characters wore in the TV show

Our movie could do something like this where we collaborate with different, well known brands to advertise to our audiences.

Our Audience

As mentioned in the video above our primary audience would most likely be 15- 20 year old girls do to the overwhelming representations in that demographic, slightly less would be boys that age.

Our secondary audience would be most likely an older group of men seeing as even older woman could relate to what it was like being a younger girl. 

More on this topic here.

Distribution:

- Illustrated version -

 - for my creative video i did my own take on talk show host Ellen DeGeneres's segment 'Burning -  Questions' where celebrities have to answer questions the host asks them:

My script:

(I used my script quite loosely)